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Our Story

The Ten Feet Tall Story

Just before our children went back to school last September we sat having a cup of coffee, sharing our frustration with the impossible task of where to find properly fitted school shoes in Singapore.

We realised huge numbers of our friends were experiencing the same problem and, as a result, were buying school shoes in their home countries over the holidays (and lugging an extra suitcase back to Singapore).

There was little alternative for parents with only a handful of stores in Singapore selling school shoes.  Even when you could find them there was huge mark-up on price, limited stock and lack of measurement expertise.

So that’s where our story began…

Ten Feet Tall was born out of a desire to do things completely differently; to bring a proper measuring and fitting service to this market along with a huge breadth and depth of beautiful, high quality school shoes in Singapore.

We've not stopped there... In our first year we've extended our range to offer ASICS sports shoes for those PE lessons and we've recently launched our online store with delivery Asia-wide.  This will be especially useful for those who lose their shoes (more than we'd ever have anticipated!!).

Come and visit us at one of our school pop-ups or at our Fitting Studio in Holland Village and we look forward to finding your children the perfect pair of school shoes for every extraordinary school day.


Sam & Nicola

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