Our Story
A few years ago, we were sat having a cup of coffee, sharing our frustration with the impossible task of where to find properly fitted school shoes in Singapore.
Whilst there were a handful of shops selling school shoes, they carried very little stock with huge mark-up on price and lack of measurement expertise.
We realized lots of our friends were experiencing the same problem and as a result were buying school shoes in their home countries over the holidays (and lugging an extra suitcase back to Singapore).
So our story began with a desire to do things differently. To bring a proper measuring and fitting service to this market along with a huge breadth and depth of high quality school shoes.
We opened our shop in Holland Village in July 2016 and have a 1500 sq ft temperature controlled warehouse in Bukit Batok to keep our shoes in perfect condition. We imported 8000 pairs of black leather school shoes from the top three European manufacturers in our first year. In year two we extended our range to offer ASICS kids trainers and this year we’ve offered our customers ASICS football boots and netball shoes. Hopefully this will make it easier for parents to have their children properly measured and fitted for all their school and sports in one place.
The ‘Shoe Ladies’ are now branching out to offer a fantastic range of high quality school uniform – day wear, sports wear and accessories. In partnership with one of the world’s leading school uniform providers we can now offer schools and parents a full complement of high quality uniform from top to toe. We have already been appointed by St Joseph’s Institution International Elementary School and Brighton College (Singapore) as their school uniform provider and are hoping more schools will follow in their footsteps..
We look forward to finding your children the perfect pair of school shoes for every extraordinary school day.